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7 Examples of Successful Press Release Boilerplates

Cision

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Data-driven.

Examples 225
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Transparency and Trust: The Role of ESG Reporting

Presspage

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. From investors to employees, everyone's demanding action. The message is clear: prioritize sustainability or risk being left behind.

Report 109
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7 Examples of Successful Press Release Boilerplates

Cision

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Data-driven.

Examples 167
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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?

Agency 54
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How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Goal: Shaping consumer brand perceptions. Organization: Edelman. Seems benign from a company perspective, right? Executive: Gary Kelly.

LinkedIn 155
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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. Thousands of Wells Fargo employees lost their jobs, but Stumpf and his senior executives have not been penalized for the fraud. firm to defend themselves.” It’s a smart idea. Optics matter.

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7 Examples of Successful Press Release Boilerplates

Beyond PR

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Data-driven.