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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Internal Datasets. Do they hold SEO value or rankings?

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Foster Internal Communication: Internal communication is often overlooked but is integral to the success of your communications strategy. Photo courtesy of Pixabay 1.

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Why the Pats forgot the SEO part of content marketing is baffling. It’s a little like constructing a street, but not paving it. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand. Virtually no internal linking.

SEO 60
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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Even an inspired agency team likes to be challenged in a constructive and creative way. Be an internal champion. We knew he expected the best and would go to bat for us to fund bold concepts, and we would have followed him anywhere for that reason. Speak up about problems. And encourage the agency team to do the same.

Agency 223
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B2B tech PR – The young professional’s new groove

The Hoffman Agency

There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO. The team have created an environment that allows mistakes to be made, providing constructive feedback letting everyone learn and grow.

B2B 36
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B2B tech PR – The young professional’s new groove

The Hoffman Agency

There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO. The team have created an environment that allows mistakes to be made, providing constructive feedback letting everyone learn and grow.

B2B 36
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You might want to mention it to your line manager if you post internally.

Google 119