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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. 4 Ways for Business to Build Trust.

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Should Content Marketers Fear Artificial Intelligence?

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? A human must create the NLG template manually.

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

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Activism Sells, Creating New Content Marketing Opportunities

prTini

While the ad industry is sometimes slow to innovate , this is one example where they moved quickly to update messaging with timely, powerful content. But, this kind of creative, contextually aware content shouldn’t be limited to commercials during major live events. That’s the value of contextually aware content.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. See how they market online. Is the content good, great, or bland? ” – Henry Ford.

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Public Relations: In History, at Crossroads and in the Future [UML]

Sword and the Script

That’s the theme for this week’s Unscripted Marketing links [UML]. Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. Is your PR agency bringing creative ideas to the table? We look to the future to anticipate needs. 1) PR in history.

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Behind the Headlines With David Landis

Cision

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed? Rapid Fire Round.

Writing 120