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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. This will help you track progress and adjust your strategy accordingly.

Strategy 102
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5 Reasons to Focus on Behavioral Data, Not Just Demographics

Cision

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Test & Measure. “We used to love data because we wanted to predict behaviors.

Data 120
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. The brand building and authority that longer content confers can can be key elements that differentiate a company from others. Long-form content bolsters authority.

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A bizarre visit to the PeRsian conference bazaar

PR Conversations

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. It goes without saying what follows is not an unbiased “bizarre conference experience” report. not to go. Ah…my host. So what else is new?

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Critical Mention Adds International Online News to Industry’s Largest Content Set

Critical Mention

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts. million online sources. About Critical Mention.

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PR lessons from the feel-good story of the year

Solo PR Pro

We were surrounded by daily government press conferences, bleak graphs of COVID-19 cases exponentially rising at a frightening rate and stories of loss and sacrifice sprawled across every media channel day after day. Read the full report and lessons here: [link]. Some key insights from the research include: PR is powerful as ever.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

This could never have happened in the previous life, how will you gather the office every day in conference halls, what will you tell them, who will hear you? The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. Hence the great change.