PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection.

Data 144

Data How To Storytelling Analytics 144

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Scripps School of Journalism at Ohio University. Three Really Is The Magic Number.

Conference 40

Conference Small Business Storytelling Journalism 40

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. We’ve all heard the saying you can’t manage what you can’t measure.

Trends 150

Trends Publicity Data-Driven PR Government 150

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

OCTOBER 10, 2019

Yes, video storytelling is at an all-time high in terms of interest. ” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. I know, the survey did say “additional writer” and “brand journalism” were near the top of the list.

Brand 79

Brand Branding Survey Conference 79

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And we go to industry conferences it’s always top of the agenda, and it’s going to decimate jobs in the industry.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new. .

Storytelling 87

Storytelling Measurement Ethics Web 87

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part. And that, I think, is something we sometimes forget.

Conference 66

Conference Measurement Tourism Twitter 66

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You do need the storytelling, relationship building, creative and analytical skills. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Look at conference speakers and you’ll find lots of male leaders. The Brand Advantage Journalism Podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53