ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them. While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them. While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

Ethical Voices

JULY 25, 2022

And there weren’t many public relations specialists in my market. There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. Are you the only solution in this category? It could drive the market.

Ethics 81

Ethics Training Real Estate Agency 81

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62