article thumbnail

Small Businesses and Link Building

Buzzstream

If you’re a small business owner, the answer should probably be yes – especially today, when the pandemic has forced much of the world’s business to be conducted online. . So how are small businesses approaching link building today? Most Common Marketing Strategies in Small Businesses.

article thumbnail

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose a Press Release Topic for Small Businesses

PR Fuel

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. For example, maybe you’re about to announce a conference, launch party, or another event. Legal Shifts.

article thumbnail

New Webinar | 3 Marketing Trends to Track in 2018

wiredPRworks

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40
article thumbnail

The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

And sure, their DreamForce conference is one of the more talked-about events each year. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment.

article thumbnail

What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. But most importantly, fresh content means authority on a given topic. Here’s how PR and SEO can work together.

SEO 147
article thumbnail

Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136