article thumbnail

Comparing top 2021 media monitoring vendors

Onclusive

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370
article thumbnail

#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monitoring and evaluation: An essential part of a public relations strategy

Public Relations Sydney

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. It is important to remember that social media is not about the numbers.

article thumbnail

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. 25% product or service comparisons. Print it out and mail it out to your ABM targets. 50% say time to convert. 27% say first click. 25% say channel. 22% say last click.

B2B 64
article thumbnail

Measuring PR success in terms of quantity and quality

Presspage

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

article thumbnail

4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

What metrics do they use to measure those goals? How you measure it is a bit trickier. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago. How could anyone say no to that?

article thumbnail

Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. In my opinion - 100 percent useful, if we are going to measure the ratio in percentages.