Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. And where we might be able to tell another side of the story or what subjects might help us most.

Media 370

Media Comparison Software Enterprise 370

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. This technique allows you to see what tactic has had a great effect and which tactic has not worked.

Strategy 93

Strategy Publicity Comparison Social Media 93

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure. 25% product or service comparisons. 24% say 3-6 months.

B2B 64

B2B Report Marketing Survey 64

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. What metrics do they use to measure those goals? How you measure it is a bit trickier. Before joining Contently last year, I ran my own consulting business for five years.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . The Martin Agency has an incredible history of long-standing clients and brand partners who have been able to earn the agency incredible street cred and recognition over the years.

Agency 78

Agency Creativity Instagram Trends 78

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down.

Social Media 52

Social Media Media Writing Web 52