ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
The Resolution Blog
MAY 11, 2016
On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.
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The Resolution Blog
JANUARY 8, 2018
The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Could there be a future standard for article strength? What do you guys think?
Buzzstream
AUGUST 28, 2019
This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. They’re able to explore and make their own conclusions and comparisons. The options for this type of content are endless, and your team’s creativity is the limit. How did a trending topic explode on Twitter?
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.
Buzzstream
DECEMBER 17, 2020
It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. This will force you to get creative with the sorts of terms you think your coverage will fall under.
prTini
SEPTEMBER 24, 2014
You can also analyze social and content success through a side-by-side domain comparison report. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. Photo credit: OZinOH, via Flickr Creative Commons. Alicia is a content specialist and blogs in her free time at MarCom Land.
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