Comparison, Creativity and Print - Public Relations Today

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service.

Marketing

Marketing Comparison Enterprise Technology

The Implications of the Growth of Social News

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison

Comparison Television Print Social Media

Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In PR it’s the same.

Communications

Communications Comparison Exercises Interviews

Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Look here for a side-by-side comparison to see which tools can up your game. Rules of engagement.

Social Media

Social Media Media Comparison Guidelines

My favourite PR campaigns and stunts across the last year

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. So, I thought I’d take some time to highlight some of the best PR campaigns and stunts that have inspired me over the last year. Drumroll please….

Fashion

Fashion Comparison Insurance Insurance

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. By comparison, users make an estimated two trillion searches on Google per year. Is your PR agency bring creative ideas to the table? So, what exactly is a visual search ad? Talk to Us!

Tools

Tools Pinterest Marketing Media

How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

Pitching

Pitching Writing Film How To

Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. It starts a discussion, and it makes people much more creative to an extent. Maxim: That's definitely.

Radio

Radio Hotels Course Social Media

How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. It’s a beautiful comparison that I’ve taken to heart.

Writing

Writing How To Report Comparison

4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

MAY 7, 2020

When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago. When making the case for content marketing internally, you want to focus on all the positives: potential, success, creativity.

Content Marketing

Content Marketing Marketing Case Study Internal

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? Brett Speed of culture? I like that.

Agency

Agency Creativity Instagram Trends

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. Get creative with compliance. Get creative with compliance.

Financial

Financial Industry Report Insurance

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Or if a client doesn’t immediately have a tie to a hit show, get creative. Some of the best pitches tie a client product or service to pop culture coverage. The clock is ticking!

Film

Film Small Business Pitching Comparison

#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. How do you innovate PR? Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

Reddit Social Media Comparison Pitching

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics

Ethics Communications Print Television

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