MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Of course, we all make exceptions when the chief marketing officer of a Fortune 100 company invites us to connect with her.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Prohibition

NOVEMBER 9, 2021

Creating messages that demonstrate your company’s beliefs. Creating a “face” for your company that fosters relationships and inspires confidence. You may think of organic content as anything you post on social media sites such as Twitter and Facebook, as well as everything you pin on Pinterest.

Advertising 62

Advertising Advertising Social Media Strategy 62

Cision

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Implement viral marketing tactics. Remember Blockbuster and Kodak? You have heard about them.

How To 198

How To Real Estate Web Case Study 198

Beyond PR

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

JUNE 2, 2015

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. Back in the day it was a (so-called) “viral video” cuz those were cool. They create something. They post it somewhere. They ping their social channels. Then they breathlessly ask, “How’d we do?”. Then they move on to the Next Thing.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

MaccaPR

AUGUST 20, 2014

I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. What specific actions do you want them to take once they connect with your company online? From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

Stephen Waddington

AUGUST 27, 2018

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Cision

JUNE 15, 2015

Most companies wouldn’t benchmark their business against the Fortune 50, sense the sales of those 50 companies, add some padding for good measure and claim that to be the value of their customers. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery. Just kidding. Conclusion.

Viral 120

Viral Facebook Measurement Advertising 120

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Media 34

Media Mobile Pinterest Journalism 34

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty. Source: Billboard ). Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Media 28

Media Mobile Pinterest Journalism 28

Beyond PR

AUGUST 4, 2016

Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Use the video option to tease upcoming product launches or company news. Pinterest search is not Google.

Social Media 40

Social Media Pinterest Media Marketing 40

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. The amount of such company-created content continues to explode. advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28