Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Look at companies that disrupt. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope.

How To 198

How To Real Estate Web Case Study 198

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

AUGUST 20, 2014

I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. What specific actions do you want them to take once they connect with your company online? From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Cision

JUNE 15, 2015

Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. AND the top three reasons people “Like” a brand on Facebook are: Coupons. 07 percent of Facebook fans engage with the brands that they “Like” (.07 Just kidding.

Viral 120

Viral Facebook Measurement Advertising 120

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

In fact, Facebook has grown so pervasive that mainstream news orgs, and just about every other content company, have taken notice, as The New York Times story reported in its piece “ How Facebook Is Changing the Way Its Users Consume Journalism “: “Facebook now has a fifth of the world — about 1.3

Media 28

Media Mobile Pinterest Journalism 28

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. Let everyone know.

Social Media 40

Social Media Pinterest Media Marketing 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28