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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams. SCHEDULE A DEMO.

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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. Good is good…which is to say it’s scalable, rather than “viral” This is where I tell you how to make all of your Facebook posts go viral.

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2019 Meeker Report Highlights

Solo PR Pro

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22).

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. You might never have considered creating an ebook as part of your content marketing strategy , but then you like the idea when you see another company in your industry offering one.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Beyond PR

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. You might never have considered creating an ebook as part of your content marketing strategy , but then you like the idea when you see another company in your industry offering one.

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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Of course, we all make exceptions when the chief marketing officer of a Fortune 100 company invites us to connect with her.

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105 Tips for Successful Social Media Marketing

Beyond PR

No longer is the writing on the wall. And guess what, it’s not just your writing. Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Accomplish something big?