David PR Group

OCTOBER 12, 2016

Most companies have an employment agreement or handbook which offers guidance on employee conduct. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well. Make sure you have permission to post on company pages.

Policies 40

Policies Social Media Handbook Guidelines 40

Norton's Notes

JANUARY 6, 2016

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. The book is broken into 16 chapters, plus an epilogue, all of which make up three different parts.

Social Media 28

Social Media Crisis Reputation Crisis Management 28

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Also, congratulations to Fleurie Amorette (a first-time chatter!)

Handbook 80

Handbook Measurement Analysis Local 80

Beyond PR

APRIL 22, 2016

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Start at the top of your company and then categorize people into escalation groups. If managed especially well, few outside your crisis response team will even know something happened. That means knowing – in advance – whom to inform.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

MAY 1, 2017

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. She misses some key issues and then suddenly a crisis hits the company – can she cope?

Crisis 63

Crisis Crisis Management Leadership Training 63

Stephen Waddington

AUGUST 27, 2018

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. .

Communications 81

Communications How To Blogging Content Marketing 81

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

Social Media 49

Social Media Airlines Media Viral 49