#19: Building a framework for reputation management

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Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years.

Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Then you have the obvious departments like marketing and sales where reputation is a key element of their success. When we (Firefly) talk about reputation, we split this out from brand or branding.

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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. This part looks at defining online reputation threats, strategic and financial threats, social environmental, behavioural and legal and finally operational and technological threats.

Pinterest, others show support for paid family leave on social media

PR Daily

An employer’s reputation is a key factor in helping to draw in talent. Publicizing employee handbook policies like paid family leave and other benefits might seem counterintuitive to building a strong reputation.

A Social Media Policy Can Prevent Online #Fails

David PR Group

Most companies have an employment agreement or handbook which offers guidance on employee conduct. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well. More information and a sample social media policy are available in my book How to Protect (Or Destroy) Your Reputation Online. DavidPRBlog How to Protect (Or Destroy) Your Reputation Online John P.

Minding our Ps and Qs: Civility in the Digital Age

Waxing UnLyrical

As I’ve been reading, I’ve noticed that Andrea veers quite a bit into privacy and online reputation management because, of course, if online conflicts are not properly managed, they can affect both of those as well. So while I wouldn’t call this a reputation management handbook, there are some very practical tips to do so. I don’t do a lot of book reviews here at WUL.

Ethics Right at Your Fingertips

PRSay

The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. Our profession is dynamic and those who knew better 69 years ago, put a set of standards in place to address the “responsibility for the good character and reputation of the public relations professional.” If you are a new Chapter ethics officer the Handbook.

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Failing to engage and motivate your employees will not only negatively impact your customer satisfaction – but the result can be detrimental to your overall reputation. . How do you define company culture? It goes beyond perks like free snacks or quarterly company outings.

10 tips for helpful, comforting COVID-19 communications

PR Daily

When you come out on the other side, your brand reputation, your leaders’ reputations and the very culture of your company will hinge on how you communicated during this time. There’s no COVID-19 communications handbook; you won’t always know what you’re doing.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

A writing powerhouse, he has authored seemingly zillions of educational articles as well as a book titled Content Chemistry: The Illustrated Handbook for Content Marketing. Not only is she a regular contributor to her blog, Spin Sucks , but she has also authored a highly acclaimed book, Spin Sucks: Communication and Reputation Management in the Digital Age. His expertise includes the growth of brand relationships, reputations, and revenue, as well as thought leadership development.

B2B 264

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees

PR Daily

Davis argued that a faculty handbook setting out a hearing process for disciplining a tenured professor was outdated and didn’t apply to the case of Daniel Pollack-Pelzner.

12 educational resources every marketer should know

PR Daily

To keep your marketing tactics relevant, consider this array of learning resources: Four books to help you learn any subject—including marketing: “ Don’t Go Back to School: A Handbook for Learning Anything ” by Kio Stark: A series of case studies on autodidacts, Stark’s look at self-guided learning is 200 pages of engaging stories. RELATED: Produce content that boosts lead gen, brand awareness and reputation.

6 social media lessons from Michelle Obama

PR Daily

Share your involvement in the charity or foundation of your choice—it can be good for both your community and brand’s reputation. Take a page from the first lady’s handbook and use these tips relentlessly for your business. Before there were jokes about small hands and candidates who once sold steaks, there was an Illinois senator pushing change and hope.

Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. During PR Newswire’s April 27th webinar Navigating a Crisis: Top Tips on How to Protect your Reputation , we’ll share top crisis communications firms’ advice for handling crises and protecting the brand reputation you’ve worked so hard to develop. Accidents and mistakes are part of being human.

A guide to better video marketing

PR Daily

According to data from VidYard’s Video Marketing Handbook , more and more brand managers are presenting powerful themes through visuals. If you want to expand your reputation with a variety of social media users, use your content to interact with them directly. In marketing, effective storytelling is essential to reaching audiences. What makes certain stories more effective than others? It has to do with drawing a special “something” out of the reader, listener or viewer.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). We had a terrific #measurePR chat last week.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Angela Barter is a highly regarded public speaker at public relations and sustainability events, and has written numerous articles featured in a range of media, including her contribution to the Handbook of Public Relations (10 th Edition) by Skinner, Mersham & Benecke.

How to Get On in New Communications: Be Nice

ZudePR

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” “Your brand/business is what you do; your reputation is what people remember and share.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. But the Internet has made the second flow critical to the management of the reputation of an organisation and a market.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Angela Barter is a highly regarded public speaker at public relations and sustainability events, and has written numerous articles featured in a range of media, including her contribution to the Handbook of Public Relations (10 th Edition) by Skinner, Mersham & Benecke.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Angela Barter is a highly regarded public speaker at public relations and sustainability events, and has written numerous articles featured in a range of media, including her contribution to the Handbook of Public Relations (10 th Edition) by Skinner, Mersham & Benecke.

Barclays CEO steps down over ties to Jeffery Epstein, Open rates for media pitches drops, and Butterball’s turkey hotline joins TikTok

PR Daily

This measured approach to reputation management highlights how you can separate your brand from the problems of a single executive without inviting scrutiny into that executive’s past business decisions.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation.

Your profession needs you

Stephen Waddington

I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. I highly recommend his Social Leadership Handbook and 100-day workbook. This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony.

British Airways botches an external email, Southwest gate crew scores goodwill, and Target gains a Disney presence

PR Daily

Though AT&T might be “prepared” for the walkouts and promise to “continue working hard to serve” its customers, having that many employees leave in protest is damaging for any organization concerned about its reputation. s contributing editor, Jeff Haden, wrote : Clearly the “worst driver’s license photo” contest didn’t come from an employee handbook.

The Top 11 Social Media Crises of 2017

Norton's Notes

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.