Norton's Notes

JANUARY 6, 2016

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. The book is broken into 16 chapters, plus an epilogue, all of which make up three different parts.

Social Media 28

Social Media Crisis Reputation Crisis Management 28

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly. If they’re trusted, then you’re trusted.

Marketing 239

Marketing Television Handbook Web 239

David PR Group

OCTOBER 12, 2016

Most companies have an employment agreement or handbook which offers guidance on employee conduct. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well. Offline rules apply to online activities. Define social media.

Policies 40

Policies Social Media Handbook Guidelines 40

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Also, congratulations to Fleurie Amorette (a first-time chatter!)

Handbook 80

Handbook Measurement Analysis Local 80

Beyond PR

APRIL 22, 2016

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Learn more about planning and executing a crisis communication plan during PR Newswire’s next webinar Navigating a Crisis: Top Tips on How to Protect your Reputation on Wednesday, April 27 at 1 PM ET.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

MAY 1, 2017

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed.

Crisis 63

Crisis Crisis Management Leadership Training 63

Stephen Waddington

AUGUST 27, 2018

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . “Your brand/business is what you do; your reputation is what people remember and share.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

MAY 22, 2013

As I’ve been reading, I’ve noticed that Andrea veers quite a bit into privacy and online reputation management because, of course, if online conflicts are not properly managed, they can affect both of those as well. So while I wouldn’t call this a reputation management handbook, there are some very practical tips to do so.

Handbook 95

Handbook Reputation Nonprofit Privacy 95

Stephen Waddington

JULY 10, 2017

I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. I highly recommend his Social Leadership Handbook and 100-day workbook. A value is only a value if an organisation is prepared to defend it.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

Social Media 49

Social Media Airlines Media Viral 49