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Nonprofit Local News Gains Steam

PRSay

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Opportunities for independent journalism.

Nonprofit 172
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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 164
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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.

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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. What is the most difficult ethical challenge you ever confronted? Tell me about this email.

Report 91
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The Risks of Brand Stances on Political Issues

PRSay

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145
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McKinsey’s Cautionary Tale for Communicators

PRSay

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. How do your words make you look as a person? Voice your concerns — often. Photo credit: getty images ].

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The Productivity Paradox: Is AI Worth the Risk of Destroying Society?

Stern + Associates

What we need is something global, neutral, nonprofit, with governments and companies all part of it. Warm and accessible, he brings a thoughtful and measured approach to cutting-edge tools in a way that is ethical, responsible, and sustainable for the long term. Who’s going to bear the costs?” he continues.