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Philanthropist Craig Newmark on Ethical Communication

PRSay

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. The downside “is that it exposes you to greater scrutiny.”.

Ethics 172
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. What is the most difficult ethical challenge you ever confronted? Tell me about this email.

Report 90
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The Risks of Brand Stances on Political Issues

PRSay

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145
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The Bravery of Silence: Responsible Advocacy Starts With Listening

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106
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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. This is true, particularly in small nonprofits. More than 1.5

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

System 189
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots.

Crisis 163