PRSay
NOVEMBER 1, 2021
Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand.
ImPRessions - Crenshaw Communications
APRIL 3, 2019
In consumer technology, it’s the norm for sales to slow and profits to erode over time. It’s the lifeblood of all tech companies, and Apple has mastered it as well as any. That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad.
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PR in High Definition
SEPTEMBER 28, 2023
To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. Are search engines controlling how we think?
Communications Conversations
NOVEMBER 12, 2014
Relatively recently, Verizon joined a number of big companies in the business of brand journalism. And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. This is the biggest and probably most important hurdle for many companies. But, will this brand journalism trend continue?
Deirdre Breakenridge
FEBRUARY 25, 2016
TIP: Check out our friends at Thuzio or any of the incredible PRTech companies playing in this space. Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach.
Cision
JULY 26, 2017
Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.
Mindful Marketing
DECEMBER 21, 2020
The iPhone 12 packs many impressive features including an A14 bionic chip, an edge-to-edge OLED display, a ceramic shield, and night mode, but consumers won’t find in the box two items they’ve come to expect with any iPhone: EarPods and a charging adapter. Plus, batteries are inexpensive and easy to find.
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