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AirPR Recognized As High Performer by G2 Crowd Customer Reviews

Onclusive

Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. How much does it cost? Christine K.

Software 199
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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. That’s a handy idea if you are the one selling martech – and you plan to go around your traditional customer and sell it as a replacement to the business. A spreadsheet is not accounting.

Marketing 104
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The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The company reached out to me and offered me complimentary access in exchange for an independent product review. Some of these companies generate a deluge of social media chatter.

Tools 83
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5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

Just over a year old, the company started out online, then developed a loyal following and opened brick-and-mortar stores in Manhattan and Brooklyn “by popular demand.” Berlin-based home meal kit Hello Fresh, which became a publicly traded company in November, is valued at more than twice rival Blue Apron.

Brand 136
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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. You can include informational articles, product comparisons, videos, special offers, et cetera. You can also create email templates for common customer service inquiries, such as: Where’s my product?

Marketing 120
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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. You get what you search for.