article thumbnail

How to select a long-term PR technology partner

Onclusive

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Customer support can be a game-changer. Any technology requires a certain level of support.

article thumbnail

AirPR Recognized As High Performer by G2 Crowd Customer Reviews

Onclusive

Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. AirPR was named a High Performer based on receiving a high customer satisfaction score and having a small market presence. Great company and customer service.” – Collin D. 91% of users rated it 4 or 5 stars.

Software 199
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking.

Marketing 104
article thumbnail

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look that compares the volume of media coverage by company: Below is a comparison by share of voice: Below is a comparison by coverage type.

Tools 83
article thumbnail

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

You can include informational articles, product comparisons, videos, special offers, et cetera. You can also create email templates for common customer service inquiries, such as: Where’s my product? How do I return a product?

Marketing 120
article thumbnail

The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

article thumbnail

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.