Shift Communications
APRIL 27, 2018
But I would argue that beyond that influencer endorsement you need a level of micro approval to drive that word of mouth conversation in your own small community. Oprah’s book club gone community access cable. As a marketer, I find the prospect of carving out the right community of brand influencers exhilarating.
PR for Anyone
AUGUST 11, 2021
My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.
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PR for Anyone
APRIL 9, 2020
If you are looking to land on television or be featured in a daily or weekly newspaper, your likelihood goes up when you tie the story to the current condition with coronavirus. The good news is that the media is now looking for other stories related to this. Video Transcript: Hi everybody.
PR for Anyone
AUGUST 4, 2022
Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works. You get it.
PR for Anyone
OCTOBER 6, 2021
Making a difference in a community or a person’s life can be inspiring enough to end up on TV. The television station said yes because it was a story that It tugs at the heart strings making it a segment that many people are likely to tune in to watch, especially around the holidays. How to Be on TV Shows: Have a good charitable idea?
PR for Anyone
JUNE 30, 2022
What are you doing for the community? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. But PR is an opportunity to share the good things in your company as well.
Sword and the Script
FEBRUARY 20, 2018
It’s equal parts learning, networking, sharing and giving back to the community. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. If a campaign doesn’t work you still have a billion-dollar business, right?
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