Inspiring the Consumer: You Can’t Do That on Television
Shift Communications
APRIL 27, 2018
I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. But I would argue that beyond that influencer endorsement you need a level of micro approval to drive that word of mouth conversation in your own small community. Tara Wickwire. Senior Director, NATIONAL.
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