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Inspiring the Consumer: You Can’t Do That on Television

Shift Communications

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. But I would argue that beyond that influencer endorsement you need a level of micro approval to drive that word of mouth conversation in your own small community. Tara Wickwire. Senior Director, NATIONAL.

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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

Pitching 223
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Why Publicity?

PR for Anyone

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works. You get it.

Publicity 130
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PR Myth #6 – PR is Only for Crisis

PR for Anyone

What are you doing for the community? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. But PR is an opportunity to share the good things in your company as well.

Crisis 130
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

It’s equal parts learning, networking, sharing and giving back to the community. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. In a word: confusion.

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Public Relations in Marketing

PR for Anyone

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Community Relations. This week I’m going to talk about publicity and marketing. Media Relations.

Publicity 225
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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.