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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

Pitching 223
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Staging a Home for Charity

PR for Anyone

Making a difference in a community or a person’s life can be inspiring enough to end up on TV. The television station said yes because it was a story that It tugs at the heart strings making it a segment that many people are likely to tune in to watch, especially around the holidays. How to Be on TV Shows: Have a good charitable idea?

Pitching 130
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Why Publicity?

PR for Anyone

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works. You get it.

Publicity 130
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PR Myth #6 – PR is Only for Crisis

PR for Anyone

What are you doing for the community? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. But PR is an opportunity to share the good things in your company as well.

Crisis 130
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy.

Pitching 130
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PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Although it was long overdue, the timing seemed right to interview this PR Rock Star. One of the most difficult challenges is finding business when the business is good.

Local 94