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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 151
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MediaPulse | A Weekly Media Round-Up

Cision

Talking Points: WaPo intern breaks one of the biggest stories of the week ( BuzzFeed ); The Grateful Dead end 50-year career at Soldier Field over Fourth of July weekend ( Rolling Stone ); A week after Misty Copeland makes history, she announces Broadway debut ( Newsweek ).

Reddit 120
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Five ingredients for real-time crisis comms

NewsWhip

Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Agree these in advance not just with your team but with internal stakeholders too.

Crisis 78
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81
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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And one of the sub-trends is online communities.

Trends 78
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Fake news about brands — a new era of reputation management

PR in High Definition

To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand. The role of community management and social listening. The conversations on LinkedIn, for example, will be very different to those on Reddit.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Social media and niche communities like r/SkincareAddiction or r/nutrition. Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. Internal Resources. Use social listening tools to your advantage. ” It’s open-ended and reduces the room for bias.

B2B 137