Remove Community Remove Employee Remove Enterprise Remove Reputation
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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. Inspire is a Women’s Business Enterprise National Council Certified 100% woman-owned company. Reach Hinda at Hinda@InspirePRGroup.com.

Crisis 67
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What is brand reputation management

Prohibition

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Looking to buy enterprise software? In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. Creating depth of message. Some products are complicated.

Brand 185
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Lesson 2: Leaders Improve Performance with Clear Expectations and Meeting Employee Needs. Bankruptcy is a reality.

Twitter 78
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

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Getting in with the New In Crowd: Developers

Flack's Revenge

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Are there similar adjacent communities? Many PR and marketing teams target the usual suspects.

Software 120