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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018.

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New book tells the story of the closure of the corner shop

Stephen Waddington

It’s a social history of the local economy of a corner of York. Customers would often talk to us about how the area used to be and would mention different shops and we often thought how interesting it would be to document it all. The book is split into six sections, plotting the social history of a local economy of a corner of York.

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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers. So they’re doing audio, they’re doing video, print, and I just admire the skill that is required now to do credible journalism and to do it fast.”

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Purdah communication and resource rules

Stephen Waddington

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. Check the policy documents listed below for full guidance.

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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing. During a recent visit to a local range, I noticed the book on the counter for $24.99.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. Source: GNP Company).