article thumbnail

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203
article thumbnail

New book tells the story of the closure of the corner shop

Stephen Waddington

It’s a social history of the local economy of a corner of York. Customers would often talk to us about how the area used to be and would mention different shops and we often thought how interesting it would be to document it all. The book is split into six sections, plotting the social history of a local economy of a corner of York.

Local 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. Paul Dunn and Sarah Rose document how Northumbria NHS Foundation Trust created its own manufacturing facility. COVID-19 has driven the adoption of technology.

article thumbnail

How to Self-Publish Your Content Cheap and Quick

Cision

It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. Even though the quoted price in the image is for a minimum of 48 books, Lulu performs print on demand (POD), where you could order less than 48 copies of a book for a slightly higher price.

Print 120
article thumbnail

Four Ways to Streamline the Pitching Process

Cision

broadcast, online, print, etc.). As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. Role (exact job titles). Media type (e.g., Recent content (e.g.,

Pitching 225
article thumbnail

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers. So they’re doing audio, they’re doing video, print, and I just admire the skill that is required now to do credible journalism and to do it fast.”

article thumbnail

Purdah communication and resource rules

Stephen Waddington

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. Check the policy documents listed below for full guidance.