Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. But timesheets and meetings only go so far.

Agency 120

Agency Trade Shows Comparison Meeting 120

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. Customer Communication - While your new content may be targeted to potential customers, consider whether your new expertise could also add value to your current customers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

APRIL 8, 2019

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. Rethinking the communications approach for Europe.

Publicity 28

Publicity Agency Trade Shows Resources 28

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. Nameless blog posts come across as news releases or statements from corporate communications.”. Let’s call her ‘Tina.’

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. Predictions from PR and martech providers; and. My own predictions. Brand-to-brand collaboration.

Marketing 174

Marketing Employee Content Marketing Training 174