ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? balance risks and benefits) if you’re promoting on a site you own or control, through any employee or agent.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? What was her corporate communications team thinking? Management compounded the bad news by seeming to blame employees. The post PR Touts The Season’s Top Turkeys appeared first on Crenshaw Communications.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication. employees, investors, etc.)?

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. Actually, several other $5.5 ” Subscribe to Mindful Matters blog.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105