category marketing-leader-interviews 
ImPRessions - Crenshaw Communications
MAY 18, 2021
Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . Marketing Land.
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. B2B PR boosts SEO.
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PRSay
MARCH 7, 2024
Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.
ImPRessions - Crenshaw Communications
NOVEMBER 28, 2017
We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Innovative ways to work with ad, marketing, and SEO partners. Yet this isn’t always the case.
Solo PR Pro
DECEMBER 17, 2021
Rachel Sutherland Communications took home a Crown Award in Integrated Communications in the Charlotte PRSA QC PR Awards. The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. It's heartwarming, soul work.”
Ethical Voices
OCTOBER 17, 2022
Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. There were two leaders who really instigated the activity.
Prohibition
DECEMBER 17, 2021
Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.
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