Communications Construction Creativity Storytelling 
ImPRessions - Crenshaw Communications
JANUARY 3, 2024
Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight. appeared first on Crenshaw Communications.
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. The post 7 Skills PR Teams Can’t Do Without appeared first on Crenshaw Communications.
ImPRessions - Crenshaw Communications
JUNE 28, 2023
It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.
Wadds Inc.
JANUARY 16, 2023
This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics.
Deirdre Breakenridge
NOVEMBER 23, 2016
If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.
Sword and the Script
DECEMBER 4, 2018
The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. A survey of communications professionals found more than half (51%) said media relations is getting harder. 16) Creativity as an employable skill.
The Hoffman Agency
MARCH 20, 2017
Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Clients know that PR agencies are good at what they do, but they appreciate it if we consistently communicate that trust.
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