Maxim Behar

JUNE 15, 2022

There were no more than two or three of us in my company at the time, but - of course - the first person to be hired in any company at the time was the secretary. In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Maxim Behar

JUNE 15, 2022

There were no more than two or three of us in my company at the time, but - of course - the first person to be hired in any company at the time was the secretary. In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? Why would any company destroy products it spent valuable time and resources making? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned.

Fashion 67

Fashion Energy Chemicals Retail 67

Waxing UnLyrical

JUNE 28, 2018

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. A Look at Compelling Corporate Stories. and make the company itself the character. Stories stick.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Masters in Communications

OCTOBER 30, 2018

Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. Post formats favor engaging images and honest captions.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. If corporations want motivated, focused and flexible staff, they need: to have clear messages. Core concepts in our forces-for-good canon.

Employee 103

Employee Communications Internal International 103

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

5W PR

FEBRUARY 21, 2020

According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). That’s why her athletic-wear company Fabletics offers sizes XXS to 3XL. Environmentally Conscious.

Brand 157

Brand Branding Chemicals Consumer 157

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Mark My Words

APRIL 14, 2017

The chief target of ridicule is so often the corporate comms team. Yet do these corporate scribblers deserve our ire or our praise? As soon as Pepsi grew wise to the almighty stench that it had created the company was quick to distance itself. Their language is of course beyond parody. Of course.). Clarification: stop digging.)

Corporate 60

Corporate Airlines Leadership Chemicals 60

Bianchi Biz Blog

JANUARY 23, 2023

Trump’s tweet was in response to Goodyear (corporate) sending out a missive urging workers not to wear political attire in the workplace. We look at the newsworthiness of anything–a safety incident at a chemical plant, a consent decree from the U.S. What elements or characteristics do you look for in a story, and why?

Meeting 77

Meeting Report Chemicals Media 77