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Dark Social Enlightens Marketing Vanity Metrics

Sword and the Script

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

Viral 115
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Separating fact from fiction: lessons from Madbird

PR in High Definition

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Review the case studies or work the agency has executed (and verify it if you can) and don’t be afraid to ask for referrals whether from clients or journalists.

Agency 62
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. In The New Rules of Marketing and PR , David Meerman Scott argues that social media and web publishing have forever changed the PR profession. So we may be in “crisis” far more often than we are in crisis.

Crisis 120
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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

The web environment displays content in a card formal. Case study: sourcing stories from nationwide network Leonie Samways, the community champion at Asda in Chatham, Kent, used the Storyfinder app to upload a photo of her colleague Joe. These are collated and displayed on a centralised newsdesk. This particular post reached 2.2

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Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Are you convinced?

Tools 136
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Social media network broadcasting: No sales pitch please!

Lauri Pehar Borsh

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.