Case Study, Media, Media Training and Publicity

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Emily Mong.

Case Study

Case Study Crisis Management Crisis Study

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. Media training.

Agency

Agency Publicity Media Training Training

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity

Publicity YouTube Advertising Advertising

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

Advertising

Advertising Advertising Publicity YouTube

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

JULY 26, 2017

While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. Although, be warned – social media is as relentless as it is swift.

Case Study

Case Study Crisis Study Crisis Communications

Public Relations Skills

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Land in the media and see what it does for your business.

Publicity

Publicity Video Pitching System

Social Audio Platforms Public Relations

PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. What do these platforms have to do with public relations? Check out PR and media groups and start listening and paying attention to what the journalists are looking for. Anyone can get publicity! Transcript.

Publicity

Publicity YouTube Video Groups

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training

Training Media Training Reputation Crisis Communications

Pitch the Media

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. Anyone can get publicity! ” The answer is no. PR FOR ANYONE.

Pitching

Pitching Media Television How To

The 21 Responsibilities of PR and What They Entail

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training

Training Media Training Reputation Crisis Communications

What Skills Make the Best Public Relations Specialist?

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Publicity Plan.

Publicity

Publicity Pitching System Small Business

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Take your diamond, aka your story, and think of each facet as a different media outlet. Watch that and then figure out which media outlets you.

Pitching

Pitching Media YouTube Interviews

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?

Tools

Tools How To Publicity Interviews

Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? How can you newsjack to support your strategic communications program? Prepare your subject matter experts (SMEs).

Tools

Tools Case Study Media Training Local

Media Storytelling

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. Anyone can get publicity! Everything has a story.

Storytelling

Storytelling Media Video YouTube

Mindset and Media

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. Anyone can get publicity! PR FOR ANYONE.

Media

Media Pitching Television Interviews

The 20 Responsibilities of PR and What They Entail

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution. Media Training.

Media Training

Media Training Crisis Communications Conference Training

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! Anyone can get publicity! Transcript.

Media

Media Pitching Privacy Video

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. Transcript.

Media

Media YouTube Video Interviews

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. Anyone can get publicity! PR FOR ANYONE.

Media

Media Nonprofit Pitching Television

What to Pitch the Media in May

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

Pitching

Pitching Media Financial YouTube

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Anyone can get publicity! Transcript.

Pitching

Pitching Media Insurance Insurance

Tips for Media Interviews

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. The post Tips for Media Interviews appeared first on Christina Daves. Don’t try to be someone you’re not. The system works!

Interviews

Interviews Television Media Radio

Land Media Using a Non-Profit

PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. Her passion for her town turned into quite a bit of amazing publicity for her. PR FOR ANYONE.

Real Estate

Real Estate Nonprofit Media Pitching

Three Steps to a Killer Media Pitch

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media. Anyone can get publicity! Step 1 – The Hook. Create a Great Hook. PR FOR ANYONE.

Pitching

Pitching Media YouTube Video

How to Give a Great Media Interview

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week, I want to give you some tips on how to give a great media interview. The media loves sound bites. PR FOR ANYONE. The system works!

Interviews

Interviews How To Media Television

How to Build a Brand with Social Media

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. Anyone can get publicity! PR FOR ANYONE.

Social Media

Social Media How To Brand Branding

Getting the Yes When Pitching the Media

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? Being aware, conscientious, and listening to what a journalist wants, and then giving it to them in a short, concise format is an easy way to help you get the yes when pitching the media. Anyone can get publicity! So that is this week’s Free Publicity Friday PR Tip.

Pitching

Pitching Television Media Interviews

How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Troubleshoot. Add value .

How To

How To Meeting Case Study Survey

How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. This helps guarantee top-tier media coverage. Troubleshoot. Add value .

How To

How To Meeting Case Study Survey

Generative AI – know when to stay out of the conversation

PR in High Definition

APRIL 27, 2023

But when something like ChatGPT comes along and sweeps every journalist, publication and broadcast house off their feet for months on end, confidence in remaining quiet can wane. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study

Case Study Media Training Reputation Training

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. She is a public affairs and media consultant based in Washington, D.C.

Communications

Communications Case Study Training Reputation

TikTok Trends

PR for Anyone

AUGUST 17, 2021

Remember, that’s what the media loves to cover. I want you to look at TikTok because that is one of the fastest growing social media platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. Anyone can get publicity!

Trends

Trends Television Exercises Pitching

Journalists

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. PR FOR ANYONE.

Television

Television Pitching Interviews Radio

Coronavirus and Communications: We’re Here to Help

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications

Communications Case Study Conference Resources

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. YOU need to put the sales funnel in place from your media appearance(s). Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

Television

Television Print Interviews YouTube

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE. Transcript.

YouTube

YouTube Video Industry How To

PR Myth #4 – Size Doesn’t Matter

PR for Anyone

MAY 26, 2022

They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters. That’s the key to succeeding in public relations. The same is true for trade publications. Anyone can get publicity!

YouTube

YouTube Pitching Video System

PR Myth #5

PR for Anyone

JUNE 10, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. But before I dive in, make sure you subscribe to the channel and ring the bell so you’re notified of all these videos that I put out to help you land in the media. PR FOR ANYONE. It really is PR for ANYONE. The system works!

Video

Video YouTube Industry System

PR Myths

PR for Anyone

MAY 18, 2022

With consistent media outreach, using good, newsworthy story ideas, YOU have the ability to turn yourself into a media expert and be seen as famous in your field. I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! Anyone can get publicity!

YouTube

YouTube Video Pitching How To

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

Pitching

Pitching Video YouTube Viral

Influencers

PR for Anyone

AUGUST 26, 2021

Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Watch the video I did for you below and learn more.

How To

How To Brand Branding Financial

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. Give the media something different – something that is fun and outside of the box.

Pitching

Pitching Television Trends YouTube

How to Get in Magazines

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.

How To

How To Pitching YouTube Advertising

Crisis Management 101: Shark Week Case Study, Pt. 1

Beyond Publicity: What Your PR Agency Can Do

Trending Sources

Why Publicity?

Advertising vs Publicity

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Public Relations Skills

Social Audio Platforms Public Relations

The 22 Responsibilities of PR and What They Entail

Pitch the Media

The 21 Responsibilities of PR and What They Entail

What Skills Make the Best Public Relations Specialist?

Pitching Multiple Media Outlets

How to Use Public Relations as a Lead Generating Tool

Newsjacking is an Effective Tool in your PR Toolkit

Media Storytelling

Mindset and Media

The 20 Responsibilities of PR and What They Entail

Easy Trick to Land in the Media

What to do with Media Appearances

Positioning Yourself as a Media Expert

What to Pitch the Media in May

Back to School Media Pitches

Tips for Media Interviews

Land Media Using a Non-Profit

Three Steps to a Killer Media Pitch

How to Give a Great Media Interview

How to Build a Brand with Social Media

Getting the Yes When Pitching the Media

How To Run A Status Call Like A Boss: PR Tips

How To Run A Status Call Like A Boss: PR Tips

Generative AI – know when to stay out of the conversation

The Value of Strategic Communications in the PRSA MBA/Business School Program

TikTok Trends

Journalists

Coronavirus and Communications: We’re Here to Help

PR Myth #3 – PR Generates Sales

Go from Established to Known

PR Myth #4 – Size Doesn’t Matter

PR Myth #5

PR Myths

Pitching News Today

Influencers

Newsjacking Idea

How to Get in Magazines

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