Remove Branding Remove Privacy Remove Reputation Remove Viral

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 165

A Pocket Square Is Not Your Reputation

David PR Group

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. Whether you like it or not, how your employees behave online can impact your brand.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year.

PRoust Questionnaire: Sean Kelly

PR Conversations

Which real, historical or fictional person or brand would you like to give a reputation makeover? The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.

Film 88

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job. Photo by Foto Sushi on Unsplash.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? In an age of constant security breaches and data privacy concerns, most consumers recognize this.

PRoust Questionnaire: Sean Kelly

PR Conversations

Which real, historical or fictional person or brand would you like to give a reputation makeover? The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.

Film 56

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The company held a flashy press event to bolster its reputation and market position , but many critics still aren’t ready to buy in. The invasion of Khan’s privacy along with other mysterious aspects of the incident have caused a scandal prompting Bouée’s departure.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. It’s not about privacy and friends, but strutting on the world stage.

Ethics 110

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation.

Google 203

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Why you should care: News can spread through social media platforms quickly, wreaking havoc with your organization’s reputation and forcing you to respond and stem the crisis’s effects. privacy laws, including California’s Privacy Act.

6 key occasions when your CEO should be the key spokesperson

PR Daily

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

Brand Messaging or Positioning Campaign. Creating the “Autonomous Brand Safety” Category for CHEQ,Clarity PR. Crisis or Reputation Management Campaign. Brand Building Through Executive Visibility: Revolutionizing Trucking & Logistics, Haymaker.

Learning from United’s vow to ‘do better’

PR Daily

Responding to backlash from a now-viral video in which a passenger was dragged off a United flight after refusing to give up his seat, United Airline’s chief executive, Oscar Munoz, issued another apology on Tuesday. As United’s reputation is plummeting, others are benefiting.

The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit

PR Daily

The Washington Post reported : About an hour after the headline went viral, the Times announced that it had amended its wording. Despite the legal considerations about how much you can say publicly, it’s wise to be as open as possible to help defend your organization’s reputation.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. Here are today’s top stories: Instagram privacy hoax hooks big fish. The California Consumer Privacy Act (CCPA) takes effect Jan.

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. It didn’t live up to its brand."

The Ugly Side of Social Media Sharing

Waxing UnLyrical

The image went viral. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22.

The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. He retired in October, and Wells Fargo is still grappling with the reputation impact.