ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. There are currently 3.8 2018 saw a decline in smartphone shipments.

Report 45

Report Privacy Pinterest Retail 45

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. For family, the feelings of shock and horror might never go away. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

APRIL 30, 2013

The image went viral. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. ” So, how did it all happen? Too funny!!!”

Social Media 111

Social Media Reddit Media Facebook 111

David PR Group

MAY 26, 2017

This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength. While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates.

Reputation 44

Reputation Policies Web Employee 44

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy. Who is your favourite writer?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy. Who is your favourite writer?

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Mindful Marketing

AUGUST 9, 2018

#PlaneBae is not a romance - it is a digital-age cautionary tale about privacy, identity, ethics and consent.” After all, it’s legal to photograph people in public places where there is no “ reasonable expectation of privacy.” She’s a marketer using Helen and Holden, without recompense, to build her brand.

Social Media 50

Social Media Airlines Privacy Media 50

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Contently - Strategy

DECEMBER 1, 2021

If your goal is to get as many people to read your content as possible, it just makes sense—whether your goal is to build your brand, attract new customers, or a combination of both. Most brands and bloggers simply include teasers of new posts in their newsletters, prompting readers to click through for the rest. Only about 5.2

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

NewsWhip

SEPTEMBER 18, 2020

The only mention of the ban to make the top ten was the CNBC article discussed before, though there were warnings about privacy and security concerns that made the top ten. The rest of the top articles were about TikTok trends going viral. Top coverage on the WeChat ban . Benedict Nicholson.

Publicity 88

Publicity Privacy Viral Trends 88

PR 20/20

APRIL 7, 2016

Have you ever wondered how certain brands outperform others by thousands or even millions of pageviews? By adding social media quizzes into your repertoire, you’ll be doing your brand a huge favor. We'll use Z Gallerie (a brand that we’ve worked with personally) as an example, and their quiz " What is your Z Gallerie Personality? "

Social Media 40

Social Media How To Media eBook 40

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.

Google 185

Google Reputation Engineering Internal 185

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The many false stories that went viral prior leading up to the election fueled concerns that we’re entering a “post-factual” era when trust in legitimate media will only decline. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202