Branding, Data-Driven PR, Facebook and Technology

Find your Brand’s Optimum Facebook Strategy

Shift Communications

OCTOBER 22, 2014

The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.

Facebook

Facebook Strategy Data-Driven PR Data

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook

Facebook Social Media Mobile Video

Data doesn’t have to be scary

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. tells you when someone clicks on your site from a Facebook page or from a Google search). Create content for your audience.

Data

Data Data-Driven PR Big Data Analytics

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Christopher S.

Trends

Trends Publicity SEO Advertising

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. The solution to this quandary is the owned audience.

Trends

Trends Publicity Analytics Software

Should you stop using hashtags in social media content?

Shift Communications

JUNE 15, 2015

Where a brand had more than one social media page or profile, we chose the page with the largest audience. On Facebook, we looked at Likes, Comments, and Shares of all posts since June 2014. Let’s begin with Facebook. Vice President, Marketing Technology. Exxon Mobil. Ford Motor Company. General Electric.

Social Media

Social Media Media Facebook Policies

The Citizen Analyst Manifesto, Part 2: Curious

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. Companies, stakeholders, clients, and communicators all want to put their brand, their products and services in the best possible light. Vice President, Marketing Technology.

Data

Data Viral Analytics Analysis

The Citizen Analyst Manifesto, Part 2: Curious

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. Companies, stakeholders, clients, and communicators all want to put their brand, their products and services in the best possible light. Vice President, Marketing Technology.

Data

Data Viral Analytics Analysis

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data.

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data.

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data.

Small Business

Small Business Social Media Media Analytics

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Luckily, G.W. Before the attack.

Case Study

Case Study Crisis Management Crisis Study

Why automated sentiment analysis is broken and how to fix it

Shift Communications

JULY 6, 2015

Suppose you saw this on Facebook: “OMG my dad *ing HATES XYZ. What a terrible mixup, to classify something as negative towards your brand when it’s a positive. Vice President, Marketing Technology. Yet a machine would flag it as positive, possibly even very positive because of the all-caps LOVE. How terribly wrong.

Analysis

Analysis How To Data Analytics

How DOES Mobile Change The Brandscape?

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile

Mobile Examples Brand Branding

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In particular, short form videos are booming in PR trends.

Trends

Trends YouTube Video Social Media

Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

JANUARY 25, 2016

The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Did Google or Facebook make an algorithm change that would render your current model obsolete? There are a number of ways to go about doing this.

Content Marketing

Content Marketing System Google Data

Share your data for a better PR program

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data

Data Data-Driven PR System Analytics

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. I spent the first 3.5 Get to know them!

Marketing

Marketing Data-Driven PR Analytics Training

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

JULY 28, 2017

s crisis is one many brands hope for – one where he has the upper hand. did nothing wrong, yet his brand (and thus character) are being questioned. In this scenario, we’d recommend a brand awareness campaign promoting G.W.’s If your brand has a predefined crisis plan, it’s time to bring it off the shelf. Paid Media.

Case Study

Case Study Crisis Study Strategy

PR and Marketing in 2015: The Road Ahead

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. While some well known, loved brands will likely see their demise in the year ahead, new challenger brands will take their places. For brands with some advertising budget, the paid media world offers more choices and power than ever before.

Marketing

Marketing SEO Data-Driven PR Advertising

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing.

Communications

Communications Analytics Infographics Data-Driven PR

Public Relations Today

Find your Brand’s Optimum Facebook Strategy

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

Data doesn’t have to be scary

Top Public Relations Trends in 2018: Introduction

Three Public Relations Mega-Trends in 2017

Should you stop using hashtags in social media content?

The Citizen Analyst Manifesto, Part 2: Curious

The Citizen Analyst Manifesto, Part 2: Curious

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Why automated sentiment analysis is broken and how to fix it

How DOES Mobile Change The Brandscape?

2024’s Top 5 PR Trends: What to Watch

Don’t Be Outdated: Why It’s Important to Refresh Your Models

Share your data for a better PR program

From PR to Marketing: Why You Should Expand Your Skill Set

Crisis Issue? Own It: Shark Week Case Study, Part 4

PR and Marketing in 2015: The Road Ahead

The Top 5 Skills That Young (And All) Communicators Should Develop

Stay Connected