Communications Conversations

MAY 3, 2016

Each year, I give recent grads the floor here and showcase some of the best PR students across the country. For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Bobby has natural instincts for PR.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

MAY 30, 2018

Truth is: Working in the PR/comms/social world isn’t easy. It’s stressful–reports consistently have PR/comms/social in the top 10 most stressful jobs , seemingly, year after year. It doesn’t pay as well as other fields–I usually don’t see PR/comms/social in the top-paying jobs posts.

Apparel 106

Apparel Public Affairs Training Corporate 106

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Too often, PR experts are defined by their ability to secure a piece of media coverage. Invest in PR tech. Asking for a report more than once a week is way overkill.

Analytics 50

Analytics Training Meeting Measurement 50

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. So, we sat with some women who have positively changed the industry and paved their way to success. GD: The vision of Spin Sucks is to change the perception business leaders have of the PR industry.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. 4) What hasn’t changed about PR? .

Brand 112

Brand Branding Reputation Corporate 112

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. PepsiCo’s nine human drivers for consumers | 5:28-7:33.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. So, we sat with some women who have positively changed the industry and paved their way to success. GD: The vision of Spin Sucks is to change the perception business leaders have of the PR industry.

Sports 81

Sports Agency Industry Creativity 81

ZudePR

MAY 31, 2015

You are interested in the psychology of life and what motivates people to take actions. We both own PR companies, with a twist. I would also wager that, like me, he hasn’t always been this way. What motivates me and others to “give it all away for free”? A new way of working where nice guys/gals win.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? 5) Pam Moore. AskPat is a brand new, DAILY podcast. Podcast creator Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way. 4) Brian Solis. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. It’s the best way to learn. #4 5 Listening to conversations. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Publicity 164

Publicity Ethics Data Community 164