PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. How long have you been in journalism and how did you get started?

Meeting 76

Meeting Report Automotive Media 76

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on. Some of the senders are in fact, the media.

Media 61

Media Pitching Radio Newspapers 61

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. has been exploring in her work on women in journalism. These devices have provided the means for consumers to connect to the internet wherever and whenever. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Today, your brand has more channels to communicate through – and more audiences to communicate with.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

JULY 17, 2018

Career civil servants are the best brand ambassadors for their agency, and agencies need to recognize it, foster it, and exploit it. The days of three networks, daily newspapers and CNN leading news coverage are gone forever. She also co-hosts a Voice America podcast called The Brand Ambassadors. Photo credit: Unsplash.

Government 91

Government Publicity Public Affairs Agency 91

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Flatiron Communications

AUGUST 25, 2014

Several months ago I presided over a Publicity Club of New York panel featuring a handful of reporters and editors from news orgs that could very well represent the future of journalism. I’m not denigrating the value of this new wave of digital, socially driven journalism. Link to full audio here.). How could it not be?

Journalism 31

Journalism Wikipedia Policies Newspapers 31

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48