ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

They should be an integral part of any B2B PR strategy. . Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . Trade allow more in-depth storytelling. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Solo PR Pro

JANUARY 10, 2017

While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Explainer videos.

Video 40

Video Strategy SMB Marketing 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. Lately, innovative marketing teams have been thinking beyond the standard blog post.

B2B 85

B2B Content Marketing Trends Marketing 85