Critical Mention
SEPTEMBER 24, 2020
Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.
Bianchi Biz Blog
SEPTEMBER 7, 2021
Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Any pet peeves with PR people?
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Cision
MAY 16, 2017
Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.
Stephen Waddington
JUNE 23, 2019
Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 12 On demand and remote work On demand platforms are changing the nature of work, driving efficiencies and disrupting markets as diverse as accommodation, food delivery, transportation.
Sword and the Script
MAY 9, 2017
As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. 3) Snakes do Drive Time Radio. for drive time morning radio.
Sword and the Script
JUNE 18, 2019
11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 30) “Marketing and branding strategy.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 8) “Consult, coach, teach.”.
The Hoffman Agency
APRIL 3, 2017
If there are two brands that my colleagues constantly associate me with, it has to be Disney and LEGO. Growing up, these two brands were etched in my heart, with many memories linked to their characters (Disney) and merchandise (LEGO). By Adele Soh , Senior Account Executive, The Hoffman Agency Singapore. Looking forward.
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