Solo PR Pro

NOVEMBER 15, 2022

In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients. She reaches out in August, and the meeting focuses solely on planning for the new year. Don’t ask about trade shows they plan to attend — that comes later,” she advises.

How To 58

How To Trade Shows Product Launch Course 58

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Are you thinking about social media? Want to be in holiday issues of popular magazines?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help you build continuity in your overall brand awareness, positioning and relationship building with all the right people. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools. Earned Media: Is it worth all the trouble?

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. A ‘single brand’ virtual event will struggle to replicate that value. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

Conference 95

Conference Trade Shows How To B2B 95

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters.

Report 120

Report Pitching Trade Shows Newspapers 120

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Landis PR

JANUARY 3, 2022

cancel culture,” particularly related to DEI, will continue. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. I predict that brands that are able to evoke comfort, reassurance, normalcy and authenticity will excel this year.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Brad Marley | Yelram Media. Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Michelle Garrett | Garrett Public Relations. Brand-to-brand collaboration. Rich Young | Fine Tune.

Marketing 169

Marketing Employee Content Marketing Training 169