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3 Ways to Turn Weak Market Share into an Asset

Cision

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Leverage the “Underdog Effect”.

Marketing 180
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PR Recap: International Home + Housewares Show – 2017

5W PR

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. Brands like Starbucks, Tesla, Uber, and Instagram are doing this effectively.) Which brands exemplify EgoTech at its best to you?

Marketing 119
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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one. Never be bored. .

Skype 147
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A Quick Guide to Social Chat Channels for Businesses

Cision

The points of differentiation for these could make a particular platform very useful for communications and marketing professionals. Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Let’s look at some of the prominent social platforms’ chat features.

Skype 120
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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

Groups 140
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Tech startups, Want to Go Big? Get PR Help, for the Love of God

Flack's Revenge

He wrote that you don’t need “pricey PR firms” because it is not “rocket science” I AM a PR pro, and find advice like this to be misguided, simplistic or just plain wrong, and even potentially harmful to young companies that are trying to figure out the best way to launch and build sales and brand.

Skype 266