Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This year’s opportunities include the Senior Marketing and Communications Conference, The Annual Conference on Marketing and Branding and the Multimedia Workshop.

Conference 210

Conference Content Marketing Marketing Education 210

Waxing UnLyrical

MARCH 31, 2020

It is easy to succumb to panic and fear as we go through the global COVID-19 crisis together. Last week, for example, Dinean Robinson of Multiplying Good and I did a live Q&A, moderated by Alex Brown , on crisis communications for nonprofits. My very own “Backyard TV” 😜!

Crisis Communications 69

Crisis Communications Crisis Nonprofit Privacy 69

PRSay

NOVEMBER 2, 2017

Oppe begins with branding and helps students craft their personal narrative. This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis.

Communications 120

Communications Case Study Training Reputation 120

Cision

FEBRUARY 16, 2016

After I graduated, Safety Center Incorporated, the Sacramento, California nonprofit behind the initiative, hired me to implement the plan. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. From freelance to firm. Passion project: Starting Let It Be Us.

Meeting 91

Meeting Retail Groups Hotels 91

Solo PR Pro

OCTOBER 5, 2021

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.”

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

JUNE 30, 2016

That’s a terrific opportunity as a communicator—and because we can create and own more content, it means that better communications rise to the top. Technology has also changed the pace of our crisis communications. What do you think is the biggest challenge facing brands today? Goodbye to “when is your deadline?”

Technology 149

Technology Journalism Nonprofit Creativity 149

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement.

Education 150

Education Training Course Social Media 150

Katie Paine's Measurement Blog

MAY 23, 2023

In fact, the voices and messages of human rights organizations and other nonprofits were far more visible than those of the government or the sponsors. And, while they did clearly get coverage of their brand-new facilities, that coverage almost always included mention of the human cost in terms of migrant lives and human rights abuses.

Tourism 52

Tourism Analysis Measurement Google 52

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

FEBRUARY 3, 2012

She says, “This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. What’s yours?

Policies 111

Policies Nonprofit Crisis Communications Financial 111