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Dos & Don’ts For Winning PR Awards

ImPRessions - Crenshaw Communications

Many also look for over-the-top creativity or that unique “something.” New competitions crop up often, so it pays to keep up-to-date. Don’t limit yourself to the “obvious” category. Each award win is an opportunity to burnish your team’s image, so share the good news.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. The New York Times.

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How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. This model will not make news. But how do you ensure the success of a given survey?

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An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. over the next 12 months.

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Media relations is thriving

Stephen Waddington

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.