Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising.

Radio 101

Radio Media Television Social Media 101

Sword and the Script

JULY 30, 2016

In fact, he writes that “Steve Jobs read and personally approved every press release.” Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats. Again, no marketing messages and no FUD – it has to be truly unique insight.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. If not, give our services a try. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

FEBRUARY 2, 2016

The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review. Fouts writes, “Being mindful is about being present -right here, right now. The days of ‘Yell and Sell’ are dwindling,” writes Ms.

Social Media 60

Social Media Marketing Media Employee 60

Sword and the Script

OCTOBER 21, 2014

The state of content marketing is – the gap between those that are good and those that haven’t started is widening. No surprises here every brand has a Facebook page and is on “the Twitter.” Usually, at least in marketing or PR circles, no one gets fired for keeping their mouth shut.

Social Media 117

Social Media Study Blogging Company 117

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Writing makes me aware. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. Now we’re onto something.

Social Media 40

Social Media How To Media eBook 40

ReimaginePR

SEPTEMBER 21, 2016

These laws “allow publishers, studios, and other distributors to write their own private laws about how people can use their legally purchased media.”. If the TPP passes, we’ll be forcing other countries to adopt these same controversial and unfair policies. Lawmakers in the U.S. No More Breaking Digital Locks (Even if They’re Legit).

Telecommunications 120

Telecommunications Privacy Software Data 120

Flatiron Communications

JANUARY 12, 2017

Keep the inarticulate and unprepared Mr. Trump away from bona fide journalists and instead use his silver-tongued surrogates wherever and whenever necessary to advance his policy positions. The Writings on The Wall : Fake News & Its Threat to Democracy (November 2016). Content Marketing Is So Last Year (January 2016).

Journalism 28

Journalism Guidelines Government Training 28