Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 60

Publicity Software Government Content Marketing 60

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? The most important elements for life science companies are: 1.

Reputation 120

Reputation Newspapers Sports Travel 120

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Or the Longview Journal in the case of this particular announcement. A sponsored content twist. Press releases have always essentially been a “paid placement.” Image credit: Pixabay.

Software 121

Software Case Study Advertising Advertising 121

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is a right way and a wrong way to do it, however. When identifying guest post opportunities, you are trying to both choose quality, relevant sites, but at the same time, trying to safeguard the longevity and strength of your post.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. I have had a lot of exposure to the government side of public affairs. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing? Content’ is the what while ‘marketing’ is the how.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

JANUARY 12, 2017

Trump and his operatives rewrote the rules of discourse and disclosure and that this insidious new PR paradigm may apply to other government sectors, as well as to business, entertainment, academia, science, medicine, etc. When Journalism Fails to Deliver (May 2016). Content Marketing Is So Last Year (January 2016).

Journalism 28

Journalism Guidelines Government Training 28

Sword and the Script

OCTOBER 17, 2017

It’s time to take a closer look at the rules governing legal marketing and question what purpose they serve. 2) You’ve been in legal marketing a while. What are some unique challenges about marketing in that space? Instead, lawyers continue to employ the shotgun approach to marketing.

Marketing 69

Marketing Ethics Interviews Meeting 69

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111