Brand Branding Corporate Wireless 
ImPRessions - Crenshaw Communications
MAY 22, 2017
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.
Communications Conversations
NOVEMBER 12, 2014
Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Will it eventually metriculate down to midsized and smaller brands? But you what?
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Deirdre Breakenridge
FEBRUARY 25, 2016
Brands are shifting focus to “Association” rather than “Advertising”. If you can’t get them organically, brands will have to pay for them. Virtual Reality heats up and meets the desire for data as well as brand experiences. Just ask Qualcomm Wireless Reach. I know, being deep rules. Being superficial doesn’t.
Cision
JULY 26, 2017
On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
For example, once shopping app Retale had been in the marketplace for a few years, we engaged a personal finance expert to help drive visibility and humanize the Retale brand. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step.
The Stalwart Blog
JUNE 26, 2015
Summertime is here and with it comes the Hollywood blockbuster, known for big names, big budgets and…big brands? Despite its prevalence, Jurassic World takes brand integration to an entirely new level. Some may argue that brand integration provides an element of realism to film, which may be true to an extent.
Beyond PR
JULY 19, 2016
This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds.
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