PR 20/20

MAY 12, 2016

Historically, marketing agencies have gotten away with reporting relatively meaningless metrics such as impressions, advertising equivalency, and PR value, or relying strictly on qualitative results. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity.

Agency 40

Agency Marketing Financial System 40

Bad Pitch Blog

DECEMBER 2, 2006

At a recent PRSA awards dinner, Cincinnati Enquirer managing editor Hollis Towns brought a curious prop to show the crowd—a box crammed with media kits. As John Wagner notes, you may want to avoid media relations all together and take another approach. Yeah, we’ve been quiet. It’s the holiday season, get used to it.

Pitching 40

Pitching Newspapers Media Relations Creativity 40

PR Fuel

AUGUST 7, 2018

You have a full road map, which lets you avoid all those pesky writing detours. I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. The result?

Writing 40

Writing How To Report Comparison 40

Doctor Spin

JANUARY 27, 2022

Is it even possible to avoid stress in public relations? This post will provide several powerful mindsets and techniques to help communicators- and PR professionals avoid stress and mental illness. Are PR Professionals … Weak? And the PR- and communications industry seems especially afflicted. We don’t.

Publicity 52

Publicity How To Industry Study 52

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

Publicity 67

Publicity Small Business Advertising Advertising 67

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Still reading? Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The Internet isn’t all bad news for publishers. It has limited value.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164